Services Marketing as a Driver of Corporate Strategy, John. R. Harris, EDS Corporation

$195.00
  • Author(s) Julie Schwartz
  • Published February 1, 1997
  • 6 Pages
  • Category Strategy & Planning
  • Type Member Research
  • 6 Pages
  • .PDF Format
This Viewpoint features John Harris, EDS’ corporate vice president of Corporate Marketing and Strategy. John has a 23 year history with EDS and has been a vocal supporter in the transformation of EDS from a facilities management company to an information services powerhouse. What is clear from this interview is that EDS views services marketing as a strategic function rather than a collection of required tasks.
This document is available at no charge to employees of an ITSMA member company. It’s also available for sale to non-members.
$195.00
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