Services Marketing as a Driver of Corporate Strategy, John. R. Harris, EDS Corporation

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Services Marketing as a Driver of Corporate Strategy, John. R. Harris, EDS Corporation

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Research Abstract

This Viewpoint features John Harris, EDS’ corporate vice president of Corporate Marketing and Strategy. John has a 23 year history with EDS and has been a vocal supporter in the transformation of EDS from a facilities management company to an information services powerhouse. What is clear from this interview is that EDS views services marketing as a strategic function rather than a collection of required tasks.