Selling the Sizzle: Building Influential Marketing Teams and Programs

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Selling the Sizzle: Building Influential Marketing Teams and Programs

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Research Abstract

European Services Marketers need to be sure they are gaining the best possible mind share within their organizations, with the right level of influence to perform effectively. Building strong relationships with all internal stakeholder groups is critical to organizational success.
This ITSMA Europe briefing examines the expectations that key internal stakeholder groups—such as sales, line management, and country marketing teams—have of their services marketing colleagues, together with their satisfaction with the value they perceive is currently delivered.
The briefing contrasts the perceived needs of internal stakeholders with the actions and programs that marketers often develop to meet those needs. The briefing concludes with a series of recommendations to help services marketers succeed in building more influential teams and programs.