What are the most important ingredients for ABM success? As companies move from pilots to scale, what are the essential components for program expansion and excellence? What are the must-haves for program optimization?
Building on the latest ITSMA research with industry leaders, this webcast explores the seven key dimensions that companies need to develop in building a flourishing ABM program:
- Strategic & sales alignment
- Objectives & metrics
- Account selection & segmentation
- Content & campaigns
- Program operations & resources
- Data, analytics, & insight
- Technology infrastructure
Led by ITSMA’s ABM guru Bev Burgess, the webcast also features two inspirational ABM-ers and 2019 winners in ITSMA’s Marketing Excellence Awards’ ABM category: Eileen Egan-Cammarata, Senior Director, ABM, Verticals and Strategic Partner Marketing, Red Hat (diamond winner) and Eric Martin, Vice President, Account-Based Marketing, SAP North America (gold winner). Learn the keys to their successful, award-winning programs.