Part I: IT Services Marketing: One Approach or Many

$295.00
  • Author(s) Julie Schwartz
  • Published October 1, 1996
  • 6 Pages
  • Category Marketing Operations
  • Type Member Research
  • 6 Pages
  • .PDF Format
This two part UPDATE introduces a new model for categorizing IT services. Part One focuses on the business structure and organizational issues of managing a complex services business. Part Two explores the marketing implications of the expanded services model.
This document is available at no charge to employees of an ITSMA member company. It’s also available for sale to non-members.
$295.00
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