Orchestrating Executive Engagement: Five Strategies for Success [Webcast]

  • Author(s) Bev Burgess, Rob Leavitt
  • Published March 11, 2020
  • 29 Pages
  • Category Strategy & Planning, Engagement & Advocacy
  • Type Member Research
  • 29 Pages
  • .PDF Format

Executive engagement is one of those maddening topics for marketers: We know it’s important, we invest heavily in programs to reach the C-suite, and we’re constantly looking for creative new approaches. But what stands out from the crowd? What really works? And how should we measure the value of engaging with executives?

In this webcast, ITSMA’s Bev Burgess, SVP & ABM Practice Lead, and Rob Leavitt, SVP, Consulting, ITSMA, provide some answers as they discuss Bev’s new book, Executive Engagement Strategies.*

Building on years of ITSMA research, extensive hands-on experience, and fresh new case studies, Bev and Rob highlight five essential strategies for executive engagement success:

  1. Prioritize the executives to engage
  2. Align with our own leadership
  3. Build content for conversation
  4. Orchestrate an engagement portfolio
  5. Measure what matters most

Whether you’re looking to refine existing programs or just starting out, the webcast offers a wealth of advice, helpful frameworks, and practical examples from successful programs to help improve your efforts and better orchestrate engagement experiences across the range of programs and initiatives most commonly used to connect.

*Bev’s new book is available to order from Kogan Page. Please use AMKITSMA20 for 20% off your copy!

This document is available at no charge to employees of an ITSMA member company. It’s also available for sale to non-members.
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