Microsoft Corporation: A Case Study in Services Strategy Alignment

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Microsoft Corporation: A Case Study in Services Strategy Alignment

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Research Abstract

Microsoft Corporation, the world’s largest software company, is touted as a company that has achieved best practice status across a range of strategic and operational business practices. From its marketing expertise to its technical innovations, Microsoft excellence (and dominance) in the software industry are acknowledged by most industry participants. ITSMA, however, has identified Microsoft as a best practice company in an entirely new area: that of organization alignment around a services strategy. More specifically, ITSMA believes that Microsoft serves as an example of a company that has created strategic, organizational, and operational synchronization around its Enterprise Services Strategy — its partner-based services strategy for meeting the requirements of high-end, geographically diversified customers with complex IT services requirements.