Marketing’s New Priorities in the Product-as-a-Service World

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Marketing’s New Priorities in the Product-as-a-Service World

$195.00

As the focus of enterprise IT continues to shift from product to service, customers are increasingly in a position to go elsewhere if they are not fully benefiting from their IT solutions. A panel of seasoned marketing leaders discuss the challenges of rethinking priorities and strengthening customer relationships in a product-as-a-service world.