Marketing within the E-Business Revolution: New Rules for IT Services Marketing

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Marketing within the E-Business Revolution: New Rules for IT Services Marketing

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Research Abstract

As the e-business revolution pervades every sector of the economy, IT services marketing leaders are being forced to fundamentally reconsider their corporate roles, strategies, and tactics. Participants at ITSMA’s “MarketingServices/99” conference, from October 4-6, 1999, agreed that the accelerating growth of e-business provides substantial opportunity for all their companies.