Marketing Services Online: Striving for Excellence

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Marketing Services Online: Striving for Excellence

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Research Abstract

The Internet is fast changing the requirements for successful IT services marketing. The sheer breadth of online marketing vehicles—from e-mail and web sites to chat rooms and portals to digital markets and personal services—makes it vital to get more active online. Even if you’re not using all these vehicles, your clients and competitors probably are. How do you measure up?
This online briefing, presented by Julie Schwartz, ITSMA vice president of research, assesses trends in marketing IT services online, and explored state-of-the-art strategies and tactics. Julie also previews ITSMA 2000 research on online marketing and identifies critical factors for online success.