Marketing Services Internally: Highlights from March 1997 Executive Forum

$295.00
  • Author(s) Edi Pasalis
  • Published April 1, 1997
  • 6 Pages
  • Category
  • Type Member Research
  • 6 Pages
  • .PDF Format
This UPDATE summarizes the discussion of the first ITSMA Executive Forum which focused on internal marketing. Speakers from Digital, Lotus and Xerox shared their experience marketing internally to upper management, to the sales force and to the service delivery force.
This document is available at no charge to employees of an ITSMA member company. It’s also available for sale to non-members.
$295.00
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