Marketing Priorities for Executive Engagement

This document is available free of charge
  • Author(s) Donna Thach
  • Published April 11, 2017
  • 1 Pages
  • Category Content & Communications, Engagement & Advocacy, Sales & Field Enablement
  • Type Member Research
  • 1 Pages
  • .PDF Format

The rise of the connected economy and new business strategies has made executive engagement and executive-level selling more important than ever.

ITSMA’s new infographic, based on survey data with 50 senior marketers from leading B2B technology and business services firms, documents the increasing importance of executive engagement, the focus on reaching new types of executives and accounts, and the wide range of initiatives that marketers are investing in to reach those executives.

The infographic also illustrates the top objectives for executive engagement, investment priorities, and programmatic emphases to ensure success.

This document is available at no charge.
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