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Managing the Professional Services Marketing Effort

$295.00
  • Author(s) Julie Schwartz
  • Published June 1, 1996
  • 4 Pages
  • Category Sales & Field Enablement
  • Type Member Research
  • 4 Pages
  • .PDF Format
This UPDATE illustrates how leading IT vendors are managing the professionalservices marketing effort through differentiation, focus, leveraging resources and customer opportunities, and incenting the sales force.
This document is available at no charge to employees of an ITSMA member company. It’s also available for sale to non-members.
$295.00
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