Kronos Incorporated: Managing and Marketing Customer Satisfaction

Buy now

Kronos Incorporated: Managing and Marketing Customer Satisfaction

$495.00

Research Abstract

Growth in today’s economy relies first and foremost on satisfying existing customers. This ITSMA Case Study examines the recent evolution of customer satisfaction initiatives at Kronos Incorporated, a provider of human resources, payroll, and labor management software and solutions.
Kronos undertakes regular satisfaction surveys of its 40,000 customers and uses survey findings to drive process improvements and organizational changes, especially in customer service and support. The firm’s intensive focus on satisfaction has led to extremely high ratings among its customers and enabled the firm to highlight customer satisfaction as a strategic differentiator in the market and a key reason to purchase Kronos products and solutions.