ITSMA Introduces the Services Marketing Performance Index

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ITSMA Introduces the Services Marketing Performance Index

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Research Abstract

In this Update, ITSMA introduces the Services Marketing Performance Index (SMPI-TM) designed to help companies gauge, on a regular basis, how they compare with other leading IT service providers on a number of marketing metrics. It is ITSMA’s objective to grow and enhance this tool and data repository to provide companies with guidance on how to become high performance services marketing organizations.