ITSMA Introduces the Services Marketing Performance Index

$295.00
  • Author(s) Julie Schwartz
  • Published June 1, 1997
  • 6 Pages
  • Category
  • Type Member Research
  • 6 Pages
  • .PDF Format
In this Update, ITSMA introduces the Services Marketing Performance Index (SMPI-TM) designed to help companies gauge, on a regular basis, how they compare with other leading IT service providers on a number of marketing metrics. It is ITSMA’s objective to grow and enhance this tool and data repository to provide companies with guidance on how to become high performance services marketing organizations.
This document is available at no charge to employees of an ITSMA member company. It’s also available for sale to non-members.
$295.00
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