The ITSMA Brand Equity Index (BEI) is a tool that gauges brand strength. Used by dozens of companies that participate in ITSMA’s Annual Multiclient Brand Tracking studies, the BEI can be applied two ways:
- To measure a firm’s brand equity at a given point in time against competitors
- To monitor the trend of a firm’s brand equity over time
This ITSMA Marketing Tool explains how to calculate BEI and what your BEI score means.
For more information about ITSMA’s Brand Equity Index (BEI) tool or about branding in general, contact Julie Schwartz at +1-781-862-8500, x112, or firstname.lastname@example.org.