IT Services and Corporate Social Responsibility: Part II: Leveraging the Power of Philanthropy and Cause-Related Marketing

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IT Services and Corporate Social Responsibility: Part II: Leveraging the Power of Philanthropy and Cause-Related Marketing

$495.00

Research Abstract

The two-part Update, IT Services and Corporate Social Responsibility, assesses the current status of philanthropy and cause-related marketing in IT services and provides concrete recommendations to help services marketers leverage the business value of existing and new initiatives. Part I of this Update, An Industry Report Card (June 2000: U0026), presented the results of an ITSMA member survey on attitudes and activities in philanthropy and cause-related marketing. Part II, Leveraging the Power of Philanthropy and Cause-Related Marketing, highlights a series of best practices from across the industry as well as specific ITSMA recommendations.