How Customers Choose

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How Customers Choose

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Research Abstract

How do customers choose services partners? Where do they get their information and what criteria do they use? ITSMA posed this question to 200 Fortune 1000 purchasers of IT services. Their answers provide some eye-opening realities for marketers of both professional and operational services. This UPDATE discusses the results of this ITSMA customer survey and provides insight into how services providers can best market their services.