How Business Themes Help Drive Revenue

  • Author(s) Chris Koch
  • Published July 5, 2011
  • 9 Pages
  • Category Strategy & Planning, Content & Communications
  • Type Member Research
  • 9 Pages
  • .PDF Format
Business themes give thought leadership campaigns a deeper level of connection to target audiences’ needs and goals and give employees a clear, simple way to understand the strategy of the company. But business themes are not taglines hatched in isolation or with an agency; they are a careful blending of traditional branding, deep research focused on customer needs, and the ability to deliver on the theme with offerings.
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