How Business Themes Help Drive Revenue

$595.00
  • Author(s) Chris Koch
  • Published July 5, 2011
  • 9 Pages
  • Category Content & Communications, Strategy & Planning
  • Type Member Research
  • 9 Pages
  • .PDF Format
Business themes give thought leadership campaigns a deeper level of connection to target audiences’ needs and goals and give employees a clear, simple way to understand the strategy of the company. But business themes are not taglines hatched in isolation or with an agency; they are a careful blending of traditional branding, deep research focused on customer needs, and the ability to deliver on the theme with offerings.
This document is available at no charge to employees of an ITSMA member company. It’s also available for sale to non-members.
$595.00
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