High Performance Marketing for CRM Services

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High Performance Marketing for CRM Services

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Research Abstract

Worldwide CRM services revenue will reach $125.2 billion by the year 2004, according to IDC. The emerging e-economy, international growth, rapidly evolving technology, and increasingly elaborate CRM solutions are driving this growth. Capturing a slice at this new revenue, however, will require high performance marketing so that IT services providers target key market segments with credible offers.
This online briefing, presented by Robert Leavitt, ITSMA director of member advocacy, discussed such issues as marketing end-to-end CRM solutions, vertical markets, partners and alliances, ASPs, and outsourcing. Rob presented findings from a new ITSMA survey on marketing CRM services, highlighted best practices in the industry, and provided a series of practical recommendations for tackling the CRM services market.