Five Takeaways from ITSMA’s 2017 Marketing Leadership Forum

This document is available free of charge
  • Author(s) Dave Munn
  • Published June 16, 2017
  • 11 Pages
  • Category Content & Communications, Engagement & Advocacy, Strategy & Planning
  • Type Member Research
  • 11 Pages
  • .PDF Format

“Transforming Marketing for the Digital Future” was the theme of this year’s Marketing Leadership Forum on May 23−24 in Napa, CA, and the participants agreed that the pace of change in B2B marketing has never been greater.

As Forum discussions confirmed, many of the most pressing challenges facing marketing leaders today go beyond traditional ones. These critical challenges include leading change beyond marketing, embracing marketing’s role as a business advisor, targeting key accounts for sales, improving the digital customer experience, and increasing collaboration with clients, prospects, and partners.

This ebook highlights five key takeaways from the Forum:

  1. Slowing down to speed up
  2. Orchestrating the full customer experience
  3. Scaling account-based marketing with greater sales alignment, customer focus, and team development
  4. Making marketing more memorable
  5. Meeting the leadership challenge beyond marketing
This document is available at no charge.
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