Enterprise Network Services: Market Positioning and Brand Awareness 2002

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Enterprise Network Services: Market Positioning and Brand Awareness 2002

Research Abstract

ITSMA’s Enterprise Network Services: Brand Awareness and Market Positioning Study 2002 provides market- and firm-level data and analysis on brand awareness and positioning for leading network services providers.
This multiclient study was designed to help firms meet the following objectives:

  • Establish a baseline of brand awareness and positioning for leading network services providers.
  • Learn how decisions makers view the major network solutions firms.
  • Determine which firm attributes are most important to the decision makers and influencers of network services purchases.
  • Establish which sources of information decision makers and influencers of network services purchases use.

Equipped with this data, companies will be better able to plan marketing initiatives, shape market perceptions, and track the effectiveness of marketing programs on an ongoing basis.
Study Methodology
During the fall and winter of 2001, ITSMA interviewed 300 decision makers from companies with revenues that exceeded $200 million. The study respondents, both IT and business executives, represent eight major industries: communications; education; financial services; government; health care and life sciences; industrial manufacturing; consumer products manufacturing; retail/wholesale.
Companies Covered
Companies covered in the study include 3Com, Accenture, AT&T Solutions, Avaya, BellSouth, Booz Allen, CA, CAP Gemini, Cisco Systems, Compaq, Compucon, CSC, EDS, Enterasys, Ernst & Young, Hewlett-Packard, IBM, IBM Global Services, Icon, KPMG Consulting, Lucent Technologies, MCI, Microsoft, Nortel Networks, Novell, Perot Systems, Qwest, SAIC, SBC, Sprint, Sun, Unisys, Verizon, Williams, WorldCom.