B2B marketers have long invested in thought leadership content to demonstrate expertise, fuel issue-based campaigns, and equip sales for higher level conversations.
All too often, however, we still struggle to reach the C-suite. Senior executives are more important than ever for B2B marketers, but they are notoriously the toughest audience to engage. Their time is short, their BS meters are on high alert, and they ignore all but the most compelling content.
The good news, however, is that senior executives are anxious for new ideas, and they’re happy to engage when approached in the right way.
This ITSMA-BrightTALK webcast explores ITSMA’s latest research with B2B marketing leaders on:
- The executive engagement imperative
- The latest trends in using thought leadership for executive engagement
- Five specific ways in which leading companies stand apart from the rest in developing and using thought leadership content to engage at the executive level and drive reputation, relationships, and revenue.