Five ways to create a win/win with key account growth
With over 25 years of experience at Pfizer, Jerid Lydic has a nuanced understanding of key account growth.
April 2024
Blog
Account-Based Marketing
Insights
Generative AI in ABM: Back to basics Q&A
In an era where technological advancements are reshaping the landscape of marketing, using generative AI in ABM is set to be a game-changer.
March 2024
Blog
Winning in a generative AI world
B2B marketing is undergoing a massive transformation, and generative AI is at the forefront of that change.
March 2024
Blog
Why key account growth should be about creating a win/win
Securing and retaining strategic accounts can be challenging, especially in complex industries like life sciences.
March 2024
Podcast
A practical guide for using generative AI in Account-Based Marketing | Forbes
Generative AI continues to dominate discussions in 2024. In the fast-paced world of enterprise buying, gen AI looks to be a game-changer.
March 2024
Forbes
Standing on the shoulders of brand giants
When a brand is rooted in history, how can you stay relevant and drive innovation without losing client trust and loyalty?
February 2024
Blog
Can professional services firms trust AI to help them win, grow, and retain key clients?
In the second of our three-part series, we explore how professional services firms can leverage and trust AI in key client programs.
February 2024
Blog
Google Cloud: Building the best gen AI-powered marketing team in the world
In this episode, we explore what it will take to win in a world where AI is rewriting the charter for marketing.
February 2024
Podcast
How professional services firms can leverage AI to win, grow, and retain their strategic clients
In the first of a three-part series, we explore how professional services firms can leverage AI to outperform the market.
February 2024
Blog
BNY Mellon: Building on brand legacy
Balancing the legacy of a 240-year-old brand with the demands of innovation is a delicate art.
February 2024
Podcast
The great expectations of Account-Based Marketing | Forbes
For 2024, expectations for Account-Based Marketing are riding at an all-time high. But the landscape is evolving, so it’s crucial to know and understand the dynamics to maximize ROI.
January 2024
Forbes
Style and substance: the key to engaging content
A new study reveals why content design is the key to boosting engagement and results in the age of generative AI and tightening budgets.
January 2024
Article
ABM and brand: Beyond the chasm
When tightly interwoven, ABM and brand initiatives emerge as corporate strategy game-changers for growing accounts.
January 2024
Blog