Designing a Growth Portfolio: Michael Treacy, GEN3 Partners

Buy now

Designing a Growth Portfolio: Michael Treacy, GEN3 Partners

$195.00

Research Abstract

Building a growth strategy in today’s economy, according to Michael Treacy, requires a tortoise-like approach: “Aim for slow, steady progress along multiple paths. A diversified portfolio of approaches is the only way to get steady, successful growth today. You’ve got to piece together growth in lots and lots of places.”
This ITSMA Viewpoint presents Treacy’s model for designing a growth portfolio. Treacy, co-author of the best-selling book, The Discipline of Market Leaders, highlights five key elements of growth for IT services organizations:

  • Base retention
  • Market expansion
  • Share gain
  • Adjacent market penetration
  • New lines of business

The Viewpoint is adapted from Treacy’s keynote address at ITSMA’s 2002 Chief Marketers’ Conference.