Private online communities are the holy grail of social media in B2B. ITSMA research shows that B2B buyers’ most valuable sources of information are their peers—nothing else comes close. Providers that can facilitate that peer connection have an unparalleled opportunity to build trust and loyalty with prospects and clients.But forming online communities is hard. Just because people buy things from you doesn’t mean that they want to be part of your community. In this ITSMA Case Study, we discover how CSC successfully navigated the challenges of social media with WikonnecT, a B2B online community for the insurance industry.