Cisco Systems: Building and Marketing the Global Networked Business

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Cisco Systems: Building and Marketing the Global Networked Business

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Research Abstract

Cisco Systems, the world’s leading provider of networking hardware and software for the Internet, has similarly led the way in utilizing electronic networking tools to remake its company in virtually all aspects of business operations. The networking giant has received extensive publicity for shifting the majority of its sales and support onto the World Wide Web during the past five years. Equally impressive, have been Cisco’s efforts to use networked applications to increase efficiency, cut costs, and strengthen relationships with its suppliers, partners, and employees. This Best Practice Case Study examines how Cisco has transformed itself into a leading-edge model of a networked business, and how it uses that position to support continued growth, rising customer and partner satisfaction, and widely recognized leadership in defining the new wired way of doing business.