Cambridge Technology Partners (Cambridge), established in 1991, is not a typical information technology (IT) services firm. At a time when most major IT professional services systems development projects were late and over budget, Cambridge stepped in and offered rapid, fixed-price, fixed-time, guaranteed results. The entire Cambridge organization is aligned around this strong value proposition, making Cambridge the best example of a market-focused organization in the IT services market. This best practice case study will examine the role of marketing at Cambridge and describe its unique, highly leveraged marketing model.
Cambridge Technology Partners: An Unconventional Marketing Model