ABM: The Top 3 Ways It Can Deliver for You

This document is available free of charge
  • Author(s) Bev Burgess, Jeff Sands
  • Published June 30, 2015
  • 22 Pages
  • Category Engagement & Advocacy
  • Type Member Research
  • 22 Pages
  • .PDF Format

Account Based Marketing: What’s all the fuss about?

There is so much hype and confusion in the marketplace about Account Based Marketing (ABM)—what’s real and what’s not?  We at ITSMA would like to help clarify. No, this isn’t quite the CrossFit crash-course, but it is definitely a fast-paced walk through what ABM really is and what benefits it delivers. Think ABM is reverse IP lookup? Not sure if it really generates value?  Wondering if it can help you achieve your strategic goals? Join us to see if ABM can deliver for you.

Leading the session are ABM black belts Bev Burgess and Jeff Sands. These two have guided marketing leaders to material ABM results at global powerhouses including Avanade, Fujitsu, and SAP, to name just a few.

After just 30 minutes, you’ll walk away with a deeper understanding of what ABM is and how it:

  1. Increases wallet share (yay Growth!)
  2. Expands qualified pipeline
  3. Deepens relationships with Customers
This document is available at no charge.
Become a member and gain access to all our tools and resources!

Want to gain free access to all our tools and resources?

Become a member and get access to the latest insight from ITSMA.



Account-Based Marketing Brand & Reputation Buyer Personas Customer Success Thought Leadership