ABM Metrics: What’s behind the numbers?

This document is available free of charge
  • Author(s) Jeff Sands
  • Published October 6, 2015
  • 15 Pages
  • Category Engagement & Advocacy
  • Type Member Research
  • 15 Pages
  • .PDF Format

We all know that eventually we need to show results from any marketing investment.  ABM is no different.  The real difference is in WHAT you measure, HOW you report results, WHEN, and to WHOM.  Some metrics may look familiar; others may not.  

In this briefing ITSMA discusses the results of the ITSMA Benchmark and ROI studies and show how others are measuring and reporting their ABM success.

Leading the session:  Jeff Sands

 Jeff Sands 

This webinar includes a recorded Q&A session, but if you have additional questions, contact us at info@itsma.com.

This document is available at no charge.
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