We all know that eventually we need to show results from any marketing investment. ABM is no different. The real difference is in WHAT you measure, HOW you report results, WHEN, and to WHOM. Some metrics may look familiar; others may not.
In this briefing ITSMA discusses the results of the ITSMA Benchmark and ROI studies and show how others are measuring and reporting their ABM success.
Leading the session: Jeff Sands
This webinar includes a recorded Q&A session, but if you have additional questions, contact us at firstname.lastname@example.org.