Zarina Pasalic

Head of Digital Experience and Analytics, EMEAR


About Zarina Pasalic

Zarina leads Digital Experience and Analytics team in EMEAR, responsible for creating an exceptional digital customer and partner experience made possible by the extensive use of data and technology—not only to predict and automate but to analyze, personalize, and socialize. The Digital Experience & Analytics team is about combining data-driven insights and the associated, relevant automated actions to have meaningful digital engagement with customers around value realization, user adoption, technology consumption, and account expansion and growth.

With over 15 years of product management and strategic marketing experience within IT and telecommunications, Zarina is an experienced global marketer and strategist, natural driver of change, passionate about achieving business impact across marketing disciplines by having a laser focus on delivering customer relevance and value.