Mark Yolton

Vice President, Digital & Interactive, Salesforce

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About Mark Yolton

Mark Yolton is Vice President of Digital & Interactive at Salesforce. He and his team are responsible for the company’s websites and interactive assets globally: to optimize them using analytics, testing, user experience design best practices, and an innovative, industry-leading digital strategy. The team manages organic search engine optimization, web analytics, content, and customer journeys to drive demand generation and to deliver sales leads that help power the Salesforce business.

Prior to Salesforce, Mark was Vice President of Digital at Cisco. There he was responsible for leading a dramatic transformation of Cisco’s global digital strategy and operations. He and his team managed Cisco’s websites, social media, mobile apps and mobile-responsive web, and Cisco’s world-class video capability through Cisco TV.

Earlier, Mark was the Senior Vice President of Digital for SAP where he was responsible for SAP’s global websites, social media strategy, major technology events (including SAP TechEd, which hosted 30,000 attendees in four global locations annually), and an active online community of nearly 3 million members.

He previously led digital and marketing teams at Oracle, PeopleSoft, Sun Microsystems, Unisys, and Prudential in field, regional, headquarters, and global roles in marketing, communications, the partner ecosystem, web, e-commerce marketplaces, and e-business.