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Twitter (@ITSMA_B2B)

Make sure you are gathering the right data! Wayne Snyder @Ciena says You need a high demand for it or people won't act on it #itsma2017

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Wayne Synder @Ciena says the right framework in place matters to be insight-led: a centralize effort; buy-in bottom up & topdown #itsma2017

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@AndyLauschCDW says shifting to data-driven required new skills/roles: data scientists, research, marketing strategy & execution #itsma2017

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Media Contact

Rob Leavitt
+1 781 862 8500, x 120
rleavitt@itsma.com
 

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