Member Councils ›

Member Councils provide focused collaboration to optimize strategic initiatives

You’ve developed solid programs but you still need to improve performance. ITSMA Member Councils bring marketing leaders together in small, senior-level peer groups to:

  • Share ideas and experiences on key issues and challenges
  • Develop new definitions, models, and frameworks
  • Explore best practices and innovative approaches
  • Shape ITSMA research to advance best practices


Senior leaders responsible for driving their companies’ ABM programs and improving performance with key accounts.

Council issues include:

  • Extending ABM across different types of accounts
  • Developing and managing ABM teams and partners
  • Improving metrics and measurement
  • Strengthening alignment with Sales and Service
  • Using ABM for customer co-creation

Participating companies include Adobe, Avanade, Cisco, Cognizant, Dell, Juniper Networks, KPMG, Microsoft, and SAP.

Interested in joining? Contact Council director Bev Burgess


Senior leaders responsible for driving their companies’ thought leadership programs to strengthen reputation, differentiation, and sales.

Council issues include:

  • Defining the issues agenda
  • Strengthening the research and development process
  • Working effectively with partners and contractors
  • Innovating customer engagement
  • Strengthening sales and field enablement
  • Measuring business impact

Participating companies include Cisco, DXC, EY, HCL, Juniper Networks, NTT DATA, Optum, PWC, and TCS.

Interested in joining? Contact Council director Rob Leavitt

Want to know more about our membership?

Contact Dirk Mullenger to help you find the right solution for you and your team.



Account-Based Marketing Brand & Reputation Buyer Personas Customer Success Thought Leadership