Unlimited access for your entire team to ITSMA’s extensive archive of studies, reports, and tools on marketing trends, best practices, frameworks, and benchmarks:
- Ongoing coverage of key issues including account-based marketing, brand and reputation, customer success, thought leadership, marketing agility, and more
- Annual marketing budget and trend data
- Annual data on how buyers consume marketing information
- Give-to-get benchmark surveys on essential marketing topics and trends
Member briefings provide an always-on program to help your team deepen knowledge in the areas that matter most. Members also take advantage of special rates on deep-dive training programs in areas such as account-based marketing and B2B marketing fundamentals.
ITSMA’s “B2B Marketing Essentials” online course provides a structured approach to strengthen team capabilities across a range of critical capabilities.
On-call experts to take a fresh look, dig into the details, evaluate priorities and tradeoffs, and assess gaps with your team.
Membership includes access to an annual strategy review, deep dive Insight sessions, competency and maturity assessments in areas including ABM, services and solutions marketing, and thought leadership, and our renowned Ask ITSMA inquiry service.
Access to peers and industry leaders that have walked in your shoes, tackled the same challenges, made the mistakes you’re trying to avoid.
In a rapidly changing marketing environment, there is no substitute for a trusted community and membership provides exactly that. Step back from the daily grind and learn from your peers. Collaborate on new approaches. Test ideas and get feedback on your latest plans.
Want to go even deeper in key areas such as ABM or Thought Leadership? Consider joining our special member councils.