Press Release
ITSMA 2021 Marketing Excellence Awards Honor High Impact B2B Marketing Programs
ITSMA, the leading resource for B2B marketers in the connected economy, celebrates 16 winners of its 24nd Annual Marketing Excellence Awards.
Press Release
Press Release
ITSMA Announces Finalists for the 2021 Marketing Excellence Awards
Finalists for the 2021 Marketing Excellence Awards announced. B2B marketing leaders and innovators will be honored on October 13 for standout performance with tech-related services and solutions.
News
Account-based marketing pioneers join forces
Momentum has acquired Boston-based research, advisory, and training firm ITSMA to offer unmatched depth of expertise in accelerating growth and adoption of account-based strategies.
Article
ABM in a Transformed World: An Update to the Most Comprehensive Guide on Account-Based Marketing
ABM in a Transformed World: An Update to the Most Comprehensive Guide on Account-Based Marketing.
Article
2021 Marketing Excellence Awards—Call for Entries: Honoring the Best in B2B Services and Solutions Marketing
ITSMA, the leadership community for B2B services and solutions marketing in the connected economy, today launches the 2020 Marketing Excellence Awards program.
Press Release
The ABM Leadership Alliance and ITSMA Release 2020 ABM Research Study
ITSMA and the ABM Leadership Alliance have partnered for the fourth annual ABM benchmark study, "Rethinking ABM for the Next Opportunity," with key findings recently announced.
Article
ITSMA 2020 Marketing Excellence Awards Honor High Impact B2B Marketing Programs
ITSMA, the leading resource for B2B marketers in the connected economy, celebrates 17 winners of its 23nd Annual Marketing Excellence Awards.
News
ITSMA Announces Finalists for the 2020 Marketing Excellence Awards
B2B marketing leaders and innovators will be honored on October 14 for standout performance with tech-related services and solutions and winners will share growth and innovation stories at ITSMA’s 2020 Marketing Vision Conference.
News
New Book Announcement: Executive Engagement Strategies—How to Have Conversations and Develop Relationships that Build B2B Business
When it comes to marketing and selling complex, high value products and services in today’s digital world, how you engage with buyers has never mattered more.
News
2020 Marketing Excellence Awards—Call for Entries: Honoring the Best in B2B Services and Solutions Marketing
ITSMA, the leadership community for B2B services and solutions marketing in the connected economy, today launches the 2020 Marketing Excellence Awards program.
Article
ITSMA 2019 Marketing Excellence Awards Honor High Impact B2B Marketing Programs
ITSMA, the leading resource for B2B marketers in the connected economy, celebrated the 21 winners of its 22nd Annual Marketing Excellence Awards last night!
Press Release
ITSMA Announces Finalists for the 2019 Marketing Excellence Awards
ITSMA, the leadership community for B2B marketers in the connected economy, today announced the finalists in its 22nd Annual Marketing Excellence Awards Program.
Press Release
2019 Marketing Excellence Awards—Call for Entries: Honoring the Best in B2B Services and Solutions Marketing
ITSMA launches the 2019 Marketing Excellence Awards program, honoring standout performance in seven strategic and critical aspects of B2B marketing.
News
New Report Shows ABM is Driving Greater Customer Success
Companies see higher levels of customer success and advocacy. 66 percent said their ABM accounts are more likely to provide positive references.
Article
ITSMA 2018 Marketing Excellence Awards Honor Top B2B Marketing Programs
ITSMA, the leading source for B2B marketers in the connected economy, celebrated the 21 winners of its 2018 Marketing Excellence Awards last night during its 25th Annual Conference: Marketing Vision 2018, in Cambridge, Massachusetts.
News
Global Solution Providers Have Captured the Early Lead for Mindshare with Enterprise Buyers for Digital Transformation Solutions
ITSMA's new brand tracking study for providers of digital transformation services and solutions, Positioning for Digital Leadership, finds IBM, Accenture, and Cognizant as the brand equity leaders.
Article
2018 Marketing Excellence Awards—Call for Entries: Honoring the Best in B2B Services and Solutions Marketing
We're launching the 2018 Marketing Excellence Awards program today! This program honors standout performance in seven strategic and critical aspects of B2B marketing.
Press Release
ITSMA Announces Finalists for the 2017 Marketing Excellence Awards
B2B marketing leaders and innovators will be honored at ITSMA’s Marketing Vision Conference for standout performance driving growth and success with tech-related services and solutions.
Press Release
ITSMA and Demandbase Partner to Advance Account-Based Marketing
ITSMA and Demandbase are joining forces to accelerate the next wave of Account-based Marketing with integrated strategies and programs.
News
The Rise of Account-Based Marketing: How to Win With Key Accounts
A Practitioner’s Guide to Account-Based Marketing, pulls together years of research, experience and lessons learned, to explore the development of ABM.