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Celebrate 25 Years of Marketing Excellence With Us
Remember the top marketing priorities in 1998? See how our awards program has evolved and adapted to changes in the services marketing industry.
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2022 Marketing Excellence Awards—Call for Entries: Honoring the Best in B2B Services and Solutions Marketing
Marketing Excellence Awards recognizes programs that demonstrate market insight, innovative marketing, and business impact with strategic B2B marketing.
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Marketing Excellence Award Winners 2021
Winners were announced on October 13 during our virtual Awards Ceremony and the celebration for this year’s award winners will continue next week during our annual Marketing Vision conference.
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Account-based marketing pioneers join forces
Momentum has acquired Boston-based research, advisory, and training firm ITSMA to offer unmatched depth of expertise in accelerating growth and adoption of account-based strategies.
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ABM in a Transformed World: An Update to the Most Comprehensive Guide on Account-Based Marketing
ABM in a Transformed World: An Update to the Most Comprehensive Guide on Account-Based Marketing.
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ITSMA 2020 Marketing Excellence Awards Honor High Impact B2B Marketing Programs
ITSMA, the leading resource for B2B marketers in the connected economy, celebrates 17 winners of its 23nd Annual Marketing Excellence Awards.
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Marketing Excellence Award Winners 2020
The 2020 Marketing Excellence Award Winners were announced on October 14 during a virtual presentation where teams around the world joined in.
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ITSMA Announces Finalists for the 2020 Marketing Excellence Awards
B2B marketing leaders and innovators will be honored on October 14 for standout performance with tech-related services and solutions and winners will share growth and innovation stories at ITSMA’s 2020 Marketing Vision Conference.
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New Book Announcement: Executive Engagement Strategies—How to Have Conversations and Develop Relationships that Build B2B Business
When it comes to marketing and selling complex, high value products and services in today’s digital world, how you engage with buyers has never mattered more.
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2020 Marketing Excellence Awards—Call for Entries: Honoring the Best in B2B Services and Solutions Marketing
ITSMA, the leadership community for B2B services and solutions marketing in the connected economy, today launches the 2020 Marketing Excellence Awards program.
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Marketing Excellence Award Winners 2019
Our annual awards honor the pursuit of marketing excellence in the four most critical aspects of success: strategy and planning, innovation, execution, and business results.
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ITSMA 2019 Marketing Excellence Awards Honor High Impact B2B Marketing Programs
ITSMA, the leading resource for B2B marketers in the connected economy, celebrated the 21 winners of its 22nd Annual Marketing Excellence Awards last night!
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New Report Shows ABM is Driving Greater Customer Success
Companies see higher levels of customer success and advocacy. 66 percent said their ABM accounts are more likely to provide positive references.
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ITSMA 2018 Marketing Excellence Awards Honor Top B2B Marketing Programs
ITSMA, the leading source for B2B marketers in the connected economy, celebrated the 21 winners of its 2018 Marketing Excellence Awards last night during its 25th Annual Conference: Marketing Vision 2018, in Cambridge, Massachusetts.
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Marketing Excellence Award Winners 2018
Our annual awards honor the pursuit of marketing excellence in the four most critical aspects of success: strategy and planning, innovation, execution, and business results.
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Global Solution Providers Have Captured the Early Lead for Mindshare with Enterprise Buyers for Digital Transformation Solutions
ITSMA's new brand tracking study for providers of digital transformation services and solutions, Positioning for Digital Leadership, finds IBM, Accenture, and Cognizant as the brand equity leaders.
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2018 Marketing Excellence Awards—Call for Entries: Honoring the Best in B2B Services and Solutions Marketing
We're launching the 2018 Marketing Excellence Awards program today! This program honors standout performance in seven strategic and critical aspects of B2B marketing.
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Marketing Excellence Award Winners 2017
Our awards honor the pursuit of excellence in strategy and planning, innovation, execution, and business results. Congratulations to the winners of 2017!
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The Rise of Account-Based Marketing: How to Win With Key Accounts
A Practitioner’s Guide to Account-Based Marketing, pulls together years of research, experience and lessons learned, to explore the development of ABM.
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ITSMA Account-Based Marketing training and certification workshops
New ITSMA Account-Based Marketing training and certification workshops provide essential skills for B2B marketing leaders in US and Europe.