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B2B buyers in an uncertain world
ITSMA members gathered in-person this week to explore the findings from the latest Customer Buying IndexTM (CBX), and hear from special guest Parliamentary Digital Service's Tim Youngs.
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ITSMA members gathered in-person this week to explore the findings from the latest Customer Buying IndexTM (CBX), and hear from special guest Parliamentary Digital Service's Tim Youngs.
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Guy Phillips joined ITSMA in April 2022 to head up the Learning and Development service. Before he came on board, he jotted down some notes about why he took the role...
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In just two short days, we heard from nearly 20 speakers who gave their takes on the hottest topics in growth strategies today.
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When a group of B2B marketing leaders from some of the world’s most influential companies gathered in Napa, CA, we explored some of the most important topics to marketers today.
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There’s a lot of interest in what’s happening in talent strategy right now. But how much of it is speculation and how much of it is science?
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Why is the Marketing Leadership Forum so special to me? It’s a reset button, of sorts. Read further to hear Dave’s thoughts on why it's so special.
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Marketing’s priorities are more balanced across the three Rs now, with customer relationships coming in second and building brand, third.
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Marketing talent trends in 2022 - we’ve been talking with marketing leaders about what’s important to them as they build their teams.
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The Kyndryl marketing team went from idea to a fully-formed organization that partners with a complex business to be a catalyst for growth.
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Standardization and centralized program management, are essential to developing an ABM program that will mature and consistently deliver results.
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At this year’s State of the Marketing Profession Address, we predicted that 2022 will be the year of Marketing Enablement. Here’s why.
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Top 10: Marketing Content in 2021. What resonated most with members last year? ABM, executive engagement, and other strategic growth drivers.
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To prepare for the 2022 State of the Marketing Profession, I decided to look back at the pressing issues in 2012 to see what’s changed.
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Alisha Lyndon, Founder & CEO, Momentum and Liz Harrison, Partner, McKinsey & Company, discuss B2B marketing as a strategic business driver, with specific emphasis on how sales enablement is evolving and where it's headed.
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Three concrete ways B2B Marketers can help sales accelerate the pipeline and close deals according to ITSMA’s sales enablement survey.
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It can be a challenge to measure how deep a business relationship is. That’s why ITSMA developed the Measuring Executive Engagement Tool.
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Where do you think marketing is increasing its value to the business? Three top marketing superstars share their thoughts.
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Do's and Don'ts of building a successful strategic ABM Program, based on results from the annual Account-Based Marketing benchmark study.
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Want to know what keeps C-level executives up at night? The CXO Dashboard provides timely insight into the current business priorities of Fortune 500 C-suite executives.
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These top business priorities—profitability, productivity, innovation—point to growth. But what role does marketing play in driving that growth?