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Style and substance: the key to engaging content

A new study reveals why content design is the key to boosting engagement and results in the age of generative AI and tightening budgets.

Customer Satisfaction & Loyalty

In an environment where over 65% of business comes from existing customers, if you neglect customer satisfaction you are missing out.

Rethinking ABM: Outperforming the Market in the World of AI

Discover the 2023 Global State of ABM benchmark report from Momentum ITSMA and the ABM Leadership Alliance.

Managing stakeholders in thought leadership development

Thought leadership development is a balancing act. You need to harness the right stakeholders, at the right time, with the right insights.

The Strategic Powerhouse of Partner ABM

Despite the unquestionable importance of partner-driven go-to-market strategies and ABM initiatives, they’ve traditionally operated in separate organizational silos. However, a transformative shift is in progress, fueled by client demands for heightened synergy among their suppliers.

ABM: Big in Japan

Account-Based Marketing (ABM) is not a one-size-fits-all strategy. As it gains traction worldwide, it adapts and evolves to fit the distinct characteristics of each region.

The Value of B2B Thought Leadership Survey 2023: Be a voice, not an echo – how surveys hold sway with the C-suite

Not producing thought leadership simply isn’t an option. But the million-dollar question is: does yours compel your target audience to take action?

CBX Survey: How to Win Over the Cautious Buyer

Winning over a cautious buyer isn’t about what solutions you have. It’s about how you use insight to engineer a deal too good to miss.

How can Account Based Marketing (ABM) drive enterprise customer acquisition, retention and growth?

What To Expect For Account-Based Marketing In 2023

CEO of Momentum ITSMA & author of An Executives Guide to ABM, helping firms develop, embed and enable Account Based Marketing strategies.

Building a Successful Partner Ecosystem Starts with a Strong Foundation

Julie Schwartz, Senior Vice President, Research at Momentum ITSMA, gets to know her new colleague, Phil Brown, Momentum ITSMA's Head of Go-To-Market (GTM) Consulting.

Market-Beating Growth in a Volatile World

Our experts offer their perspectives on five major areas where B2B growth leaders should focus their efforts.

Rebalance Your Marketing Focus in 2023

Momentum ITSMA CEO Alisha Lyndon kicked off the second day of Marketing Vision 2022 with an overview of how companies can achieve sustained growth.