When you're drowning in data, who do you trust for news you can use?

As the data deluge continues, it's more important than ever to have a trusted source for insight and analysis on your most important issues.

For more than 20 years, ITSMA has documented benchmarks, best practices, and emerging trends in marketing B2B services and solutions. The ITSMA Marketing Framework™ guides all our research and provides trusted insight for strategy, planning, and organization.

The ITSMA Marketing Framework™

Strategy & Planning
Setting the direction
Portfolio Management
Meeting client needs
Content & Communications
Engaging key stakeholders
Engagement & Advocacy
Strengthen relationships
Strategy & Planning
Setting the direction
  • Market Analysis
  • Opportunity
    Identification
  • Brand & Positioning
  • Buyer Insight
  • Go-to-market Planning
Portfolio Management
Meeting client needs
  • Offer Development
  • Value Proposition Development
  • Pricing
  • Life Cycle Management
Content & Communications
Engaging key stakeholders
  • Brand Communications
  • Thought Leadership
  • Content Management
  • Demand Generation & Lead Management
  • Influencer Relations
Engagement & Advocacy
Strengthen relationships
  • Client Experience Management
  • Executive Programs
  • Account-Based Marketing
  • Reference Management
  • Client Satisfaction &
    Loyalty
Marketing Operations
Organization, Budget, Talent Management, Tools, and Analytics & Measurement
Sales & Field Enablement
Education, Integration, Programs, Tools, and Support
Partners & Alliance
Recruitment, Education, Enablement, and Programs

Use ITSMA Marketing Framework™ as a guide to the research you need to succeed.

ITSMA keeps my team on the cutting edge of what's happening in services marketing.

– Stef van Aarle, Alcatel-Lucent Nederland B.V.

Want to commision research to solve your marketing challenge?

Contact Julie Schwartz or use our Contact Form.

ITSMA HOT TOPICS!

ITSMA HOT TOPICS!

Account-Based Marketing Brand & Reputation Buyer Personas Customer Success Thought Leadership