Amid the blur of new tactics and tools, the fundamentals for B2B marketing remain the same

Is your organization focused on the right strategic elements to ensure near- and long-term business success? Do your teams have the right capabilities?

The ITSMA Marketing Framework provides essential guidance for B2B marketing strategy, planning, and organization. Use the framework to assess organizational coverage, focus and gaps. Download the PDF and dig deeper into the details of each critical component.

The ITSMA Marketing Framework™

Strategy & Planning
Setting the direction
Portfolio Management
Meeting client needs
Content & Communications
Engaging key stakeholders
Engagement & Advocacy
Strengthen relationships
Strategy & Planning
Setting the direction
  • Market Analysis
  • Opportunity
    Identification
  • Brand & Positioning
  • Buyer Insight
  • Go-to-market Planning
Portfolio Management
Meeting client needs
  • Offer Development
  • Value Proposition Development
  • Pricing
  • Life Cycle Management
Content & Communications
Engaging key stakeholders
  • Brand Communications
  • Thought Leadership
  • Content Management
  • Demand Generation & Lead Management
  • Influencer Relations
Engagement & Advocacy
Strengthen relationships
  • Client Experience Management
  • Executive Programs
  • Account-Based Marketing
  • Reference Management
  • Client Satisfaction &
    Loyalty
Marketing Operations
Organization, Budget, Talent Management, Tools, and Analytics & Measurement
Sales & Field Enablement
Education, Integration, Programs, Tools, and Support
Partners & Alliances
Recruitment, Education, Enablement, and Programs

Use ITSMA Marketing Framework™ as a guide to the research you need to succeed.

ITSMA keeps my team on the cutting edge of what's happening in services marketing.

– Stef van Aarle, Alcatel-Lucent Nederland B.V.

Want to commision research to solve your marketing challenge?

Contact Julie Schwartz or use our Contact Form.

ITSMA HOT TOPICS!

ITSMA HOT TOPICS!

Account-Based Marketing Brand & Reputation Buyer Personas Customer Success Thought Leadership