The Marketing Strategist:

ITSMA Honors 2012 Marketing Excellence Award Winners

December 20, 2012

On the evening of December 4, 2012, ITSMA announced the winners of its annual Marketing Excellence Awards. Chosen by an international jury of marketing executives and experts, the winners displayed distinction in situation analysis, innovation, program execution, and business results. This is the fifteenth year that ITSMA has been honoring outstanding marketing achievements at B2B services and solutions companies. Over the years, the award categories have evolved to reflect the complexity of B2B marketing as well as the changes marketers are making to stay relevant to buyers and to grow the business. The awards honor excellence at two levels: diamond and gold. Congratulations to the 2012 winners! Driving Business with Thought Leadership
  • Diamond Award: Deloitte
  • Gold Award: BT
Enabling Sales Channels
  • Diamond Award: Cisco
  • Gold Award: IBM
Generating and Nurturing Leads
  • Diamond Award: Dell
  • Gold Award: Cisco
  • Gold Award: DocuSign
Marketing with Social and Interactive Media
  • Diamond Award: Dell
  • Gold Award: Infosys
Strengthening Client Relationships and Building Loyalty
  • Diamond Award: IBM
  • Gold Award: Microsoft Corporation
  • Gold Award: Optum
Transforming the Marketing Organization
  • Diamond Award: TCS
  • Gold Award: Capgemini
For detailed information about the award winners, visit

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