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The Marketing Strategist:

Introducing New ABM Measurement Framework and Dashboard

June 20, 2019

  • Account-based marketing

As ITSMA’s fourth European ABM Forum gets underway in London today, we’re excited to reveal a new ABM measurement framework and dashboard developed in partnership with ABM specialists, Agent3.

Tracking and reporting on the impact of their programs remains one of the top challenges facing ABM leaders, and this collaboration brings together the best of ITSMA’s research and insight with Agent3’s experience and technical capabilities to help meet that challenge.

This measurement dashboard is the first output of a new partnership between ITSMA and Agent3 globally to advance best practices in both one-to-one and one-to-few ABM.

Agent3 plus ITSMA

Look out for more content, events, and joint solutions aimed at providing practical solutions to ABM-ers’ biggest challenges in the coming months. One of these collaborations is Agent3’s sponsorship at ITSMA’s 25th Anniversary Marketing Vision conference, taking place October 14-16 at the MIT Samberg Conference Center, Cambridge, MA.

Contact Bev Burgess, SVP & ABM Practice Lead, ITSMA, if you would like to find out more about how the new measurement dashboard could help you. She can be reached at bburgess@itsma.com.

 

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