The Marketing Strategist:
Introducing New ABM Measurement Framework and Dashboard
Tracking and reporting on the impact of their programs remains one of the top challenges facing ABM leaders, and this collaboration brings together the best of ITSMA’s research and insight with Agent3’s experience and technical capabilities to help meet that challenge.
This measurement dashboard is the first output of a new partnership between ITSMA and Agent3 globally to advance best practices in both one-to-one and one-to-few ABM.
Look out for more content, events, and joint solutions aimed at providing practical solutions to ABM-ers’ biggest challenges in the coming months. One of these collaborations is Agent3’s sponsorship at ITSMA’s 25th Anniversary Marketing Vision conference, taking place October 14-16 at the MIT Samberg Conference Center, Cambridge, MA.