ITSMA, the leadership community for B2B marketers in the connected economy, today announced the finalists in its 23rd Annual Marketing Excellence Awards Program.
The program honors the marketing programs and campaigns that have delivered superior performance in the four most critical aspects of marketing success: customer-focus, innovation, execution, and business impact. The program focuses exclusively on marketing for B2B services and solutions, and highlights the most important dimensions of a strategic, comprehensive approach to marketing.
“As B2B organizations continue working their way through the COVID-19 disruptions, those that double down on marketing innovation and leadership are best positioned for long-term success,” said Dave Munn, President and CEO of ITSMA. “Once again, we have a standout group of award finalists this year that provide a wealth of insight and inspiration to help marketing leaders advance their programs and impact. The 26 organizations that have reached this stage exhibit the best qualities of focus, creativity, and operational excellence in accelerating strategic growth and innovation.”