The Marketing Strategist:

ITSMA Announces Finalists for the 2017 Marketing Excellence Awards

September 11, 2017

  • News, Press Releases

B2B marketing leaders and innovators will be honored at ITSMA’s 2017 Marketing Vision Conference for standout performance driving growth and success with tech-related services and solutions


LEXINGTON Massachusetts, September 11, 2017

ITSMA, the leadership community for B2B marketers in the connected economy, today announced the finalists in its 20th Annual Marketing Excellence Awards Program.

The program honors the marketing programs, campaigns, and new initiatives that have demonstrated superior performance in the four most critical aspects of marketing success: strategy and planning, innovation, execution, and business results. The program focuses exclusively on marketing for B2B services and solutions, and highlights the most important dimensions of a strategic, comprehensive approach to marketing.

“Marketing leaders today are faced with incredible challenges as they move to transform their organizations and programs for the digital future. This year’s finalists provide great inspiration for the role that marketing can play in generating business success in this time of such great change,” said Dave Munn, President and CEO of ITSMA.


The 2017 ITSMA Marketing Excellence Awards categories and finalists are:

  • Accelerating Growth with Account-Based Marketing: Computacenter, Fujitsu, HCL, NTT DATA, O2, SAP
  • Closing the Insight-to-Action Gap: Adobe, FIS, HCL, HPE, Tata Communications
  • Driving Business with Thought Leadership: Cognizant, Grant Thornton, HCL, HCL, NTT DATA
  • Enabling Sales for New Growth Opportunities: Cognizant, HPE, PwC, SAP, Unisys
  • Ensuring Customer Success: Cisco, Juniper, NIIT Technologies, Unisys
  • Strengthening Brand Differentiation: Avanade, IBM, InfinityQS, Panasonic, PwC, Tata Consultancy
  • Transforming Marketing for Digital Leadership: Avanade, HCL, IBM, Microsoft, SAP

“Award finalists represent the best of the best in strategic marketing,” said Munn. “With Account-Based Marketing, Thought Leadership, Sales Enablement, and all the categories, we’re seeing tremendous innovation and results in the most important aspects of B2B marketing. And our newest category, Transforming Marketing for Digital Leadership, highlights the fundamental rethinking that more and more marketing leaders have undertaken to succeed in the connected economy.”

In addition to the seven thematic categories, this year’s program includes a focus on small and medium-sized businesses (SMB), with two special awards for the top SMB programs.


The finalists for the special awards to small and medium-sized businesses are:

  • BDNA, InfinityQS, NIIT Technologies, North Highland, Pivotal

An international panel of marketing executives and experts will select the winners, who will be announced at a special awards ceremony during ITSMA’s 24th Annual Marketing Conference: Marketing Vision 2017, on November 1st at The Charles Hotel in Cambridge, Massachusetts.

Some of the winners will also speak at the two-day conference, along with senior marketing executives and industry thought leaders from Cognizant, Demandbase, IBM, Memzy, Northwestern University, PwC, Salesforce, and senior executives from ITSMA.

For more information about ITSMA’s 2017 Annual Marketing Conference, visit: http://www.itsma.com/event/marketing-vision-2017/.


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