Dr. Sue Holt

Sue Holt

Visiting Academic, Cranfield University School of Management

Sue Holt is involved in lecturing, research, and consultancy in a number of key areas of marketing. Her main interests lie in the fields of global and key account management, customer relationship marketing and business-to-business marketing and she has worked with many different organisations in these areas. Prior to working with Cranfield University School of Management, Sue pursued a wide-ranging management career in both the public and private sectors, including working for the Prime Minister at 10 Downing Street and for the Speaker in the House of Commons. This was followed by a number of years in marketing management gaining practical expertise in marketing research, strategic and marketing planning, and business-to-business marketing. As Marketing Director for a major printing company, she was instrumental in developing strategic marketing planning within the organisation and introduced key account management (KAM) as an approach to successfully managing major customers.

Having gained a distinction for her MBA, Sue then completed a PhD in Global Account Management under the supervision of Professor Malcolm McDonald at Cranfield. Sue has also published academic and practitioner articles on key account management and creating customer value and is currently the Director of Cranfield’s flagship Open Programme on Key Account Management. Sue is also a Visiting Professor at IESEG School of Management in France and runs the KAM Elective there. Sue lectures on, programme directs, and does consultancy for many customised client programmes. These have included EMCOR, Addleshaw Goddard, Dr Reddys, Merck, Unicredit Bank, Rolls-Royce, AVIC, Oracle, Jaguar Land Rover, Tchibo, IMI, Fujifilm Medical Systems, Vodafone, UKTI, National Audit Office, Money Advice Service, Sidel, Virbac, The Economist, and BMT.




Account-Based Marketing Brand & Reputation Buyer Personas Customer Success Thought Leadership