Steph Deane

Stephanie Deane

Head of ABM and Customer Advocacy, O2

Stephanie is the head of account-based marketing and customer advocacy at O2 Telefonica. She joined O2 in 2015 to lead all sector marketing activities across enterprise, public sector, and multinational corporations. The ABM programme was born out of a successful pilot in 2016, which proved ABM’s commercial value and formed a strong partnership with sales – something Stephanie is incredibly passionate about.

Prior to joining O2, Stephanie held senior marketing roles at GBG, La Cafetière, and Fujitsu, where she had a place on the graduate programme and where her interest in B2B marketing began. Stephanie holds a postgraduate diploma in marketing from the Chartered Institute of Marketing and an ABM Certification from ITSMA, plus a BA Honours in Business Management from the University of Nottingham.



Account-Based Marketing Brand & Reputation Buyer Personas Customer Success Thought Leadership