Nancy Harlan

Nancy Harlan

Senior Director, Strategic Account Marketing, Qlik

Nancy Harlan leads Global Strategic Account Marketing, as Qlik continues to build upon its leadership position in the growing data management and analytics market. A successful seller transformed into a leading-edge marketer, she has more than 20 years of experience marketing technology products, software and services to Fortune 1000 companies.

At Qlik, Nancy created the Strategic Accounts Program which delivers account-based marketing (ABM) integrated programs, campaigns and events into Qlik’s top 300 customers. She grew the program from 50 accounts and a team of 1 in the US to now 300 accounts located around the world supported by a team of 8 accomplished account-based marketers. The programs, events and campaigns delivered by Nancy and her team increase strategic account revenue by 30% YoY.

Nancy joined Qlik from Siemens where she held various positions including Director of the Global Demand Center, Director of Global Sales Promotions and Director of Installed Base Marketing. Prior to Siemens, she held a variety of sales and sales management positions at IBM.

Nancy has been recognized with numerous awards over her career including Demand Gen Report’s B2B Innovator Award, Qlik Americas MVP Award, Siemens Global Marketing “High Achiever” Award and Siemens Top Plus Award for Innovation. During her sales career, she consistently achieved IBM Circle of Excellence and President’s Club. She holds an A.A. Degree in Communications from Rowan College at Burlington County.

ITSMA HOT TOPICS!

ITSMA HOT TOPICS!

Account-Based Marketing Brand & Reputation Buyer Personas Customer Success Thought Leadership