Matthew Lieberman is the CMO for PwC US and Mexico. An innovative executive at the crossroads of media, technology and marketing, he combines advanced digital knowledge with traditional marketing and communications acumen.
Matthew has been with PwC since 2000 and was the Advisory Marketing Leader before being elevated to his current CMO role, where he led a large cross-matrix team responsible for PwC Advisory’s marketing strategy and execution including digital, publications, events, sponsorships, alliances, corporate and internal communications, and public relations. Earlier, Matthew led the Technology, Media and Entertainment vertical marketing team overseeing corporate and internal communications and public relations, all web and multimedia design and management, and meeting management and event strategy and execution. In various PwC advisory and consulting roles, he executed comprehensive financial, industry, and market analyses, strategic and operational advice, and business modelling and forecasting services. He has also managed multiple, large and complex engagements and supported corporate business planning and strategy initiatives.