As VP of Strategy for Opus, Mary Healy leads the Insights and Analytics team and uses data-driven insights to develop event strategies for the most innovative technology brands in the world including Amazon, Microsoft, Intel, and Oracle. With a deep background in business strategy, brand development, qualitative and quantitative market research, and data analytics, she leads a team of researchers, strategists, and data analysts.
Mary’s background includes 20+ years of building brands and leading strategic marketing and communication programs on both the agency and client sides, including Razorfish, IBM, McDonald’s, Hyundai, and Bank of America. She also has experience in political public relations, media relations, and corporate communications in both public and private sectors.
Opus works with the world’s most innovative brands to crystalize objectives, define relevant KPIs, and design a formal measurement strategy to track ROI of a program. Using a variety of qualitative and quantitative tools, we tailor a data analytics solution to measure what you care most about. Whether it’s brand impact, sales leads, sponsor satisfaction, or long-term client engagement, Mary and her team deliver the insights clients need to make data-driven assessments and decisions about their events.