Lynda believes that for service companies to grow and flourish, sales and marketing must be able to articulate a clear, pragmatic strategy and stay focused on the best opportunities – firm insight that she’s gained from over twenty years in senior roles in the IT services sector. As part of the UK executive team at Bull Information Systems and Steria, Lynda helped launch and build the consulting, systems integration and managed services businesses. She also grew Steria’s UK private sector business, through the development of vertical solutions, a focus on consultancy-led selling, and the development of new business in key accounts, moving the relationship from IT to board level. Her experience includes acquisitions and divestments, and pan-European branding projects. Lynda’s ability to address business growth from both the boardroom and delivery perspectives underpins her approach to client engagements.