Louise is a senior marketing professional with over 25 years of experience in marketing business services and outsourcing. In her role, she specializes in helping companies to create new insights; identify and prioritize opportunities for growth; and accelerate accounts through Account-Based Marketing (ABM) programs. As part of the global ABM practice team, Louise provides training, mentoring and consulting services to members as they build their own competence in ABM.
She previously held senior positions at Fujitsu and Cognizant, with responsibilities spanning business strategy, insight and market intelligence, field marketing, ABM and communications. Louise was the Global Account Marketing Manager for Fujitsu’s largest private sector client, Thomson Reuters, creating and delivering tailored marketing programs. Louise has a BA (Hons) in Business Studies with Marketing, and diplomas from both the Chartered Institute of Marketing and the Market Research Society.